Today Google AdSense had launched a new ad format called Lightbox for publishers, that means advertisers will only pay when a user expand the ad. Google announce this new ad format at Advertising Week. This is a standard ad unit that expands into a super-sized canvas ad when a user hovers their mouse cursor over the ad. This way advertisers will only pay for interested users, because they will only pay to expand rather then clicking on it. It is also helpful for users, because they have to hover their mouse for two seconds over the ad. This way they will not accidently redirected to another website.According to the company this new ad format eliminated nearly 100% of accidental expansions and increased engagement by 6 to 8 times over standard click-to-expand ads and they have tested that they it internally. This new ad format may include a variety of content like older ad format versions, including rich media like YouTube videos, a game, photos, a shopping experience, and more. Google is also working to extend this version to mobile ads.
The Company said that only few advertisers have this new format, but did not give any detail about advertisers who are using this, other advertisers are not able to use Lightbox ad format at this time, but soon this will be available to all advertisers.
On a company blog post while announcing this Google says that The Lightbox ad is the first in a new family of display ads that will allow advertisers to only pay for engaged users. According to Google on average, every $1 invested delivered a $1.70 return in sales – which is 2.4x more efficient than TV ad spend and according to Google’s internal data, YouTube and Google Display Network ads drove a 36% increase to website visits and a 36% increase in searches for the advertiser’s brand online.
Source: Techcruch.com
Share This News If You Found This Useful.
No comments:
Post a Comment